Privacy Policy

1. Introduction

TrendSweep Inc. ("TrendSweep," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App") and website ("Website"), collectively referred to as the "Service." Please read this policy carefully to understand our practices regarding your personal data.

2. Information We Collect

2.1 Information You Provide

When you create an account and use our Service, we collect:

• Account Information: Name and email address provided through Apple Sign-In or Google Sign-In
• User Preferences: Your selected content topics/niches (e.g., Humor, Lifestyle, Fitness), content styles (e.g., Face Cam, Voiceover, POV), and goals (e.g., Grow followers, Go viral, Monetize content)
• Notification Settings: Your preferences for push notifications, trend alerts, milestone notifications, and weekly reports
• Theme Preferences: Your selected app appearance (Light, Dark, or System)

2.2 Automatically Collected Information

When you use our Service, we automatically collect:

• Device Information: Device type, operating system version, unique device identifiers
• Usage Data: App interactions, features accessed, time spent in app
• Log Data: Access times, pages viewed, app crashes and errors
• Analytics Data: Information about how you interact with trends and content

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Providing the Service

• Create and manage your account
• Deliver personalized trend recommendations based on your selected topics and preferences
• Display trending content relevant to your niches and content styles

3.2 Personalization

• Customize your trend feed based on your selected interests
• Recommend trends that match your content style and goals
• Remember your app settings and preferences

3.3 Communication

• Send push notifications about new trends matching your interests (if enabled)
• Send milestone achievement notifications (if enabled)
• Send weekly performance summaries (if enabled)
• Notify you of important updates to the Service or these policies

3.4 Improvement and Analytics

• Analyze usage patterns to improve the Service
• Develop new features and functionality
• Monitor and maintain the technical performance of the Service
• Identify and fix bugs and errors

3.5 Subscription Management

• Process and manage your subscription
• Prefill checkout information (email) for streamlined payment

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We work with third-party service providers who assist in operating our Service:

• Apple: Authentication (Sign in with Apple) and payment processing (App Store)
• Google: Authentication (Google Sign-In)

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court order, subpoena, government request).

4.3 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or prominent notice in our Service of any change in ownership or uses of your personal information.

4.4 Protection of Rights

We may disclose information when we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation.

5. Data Storage and Security

5.1 Where We Store Your Data

Your data is stored using secure cloud infrastructure. Data may be transferred to and processed in the United States or other countries where our service providers operate.

5.2 Security Measures

We implement appropriate technical and organizational measures to protect your personal information:

• Secure Authentication: Industry-standard OAuth protocols via Apple and Google
• Encrypted Storage: Authentication tokens are stored securely using iOS Keychain (SecureStore)
• Row-Level Security: Database-level access controls ensure users can only access their own data
• HTTPS: All data transmitted between your device and our servers is encrypted
• Access Controls: Limited employee access to personal data on a need-to-know basis

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to provide the Service and fulfill the purposes described in this Privacy Policy:

• Account Data: Retained until you delete your account or request deletion
• Usage Analytics: Aggregated and anonymized for long-term analysis; identifiable data retained for 12 months
• Subscription Records: Retained as required for accounting and legal purposes

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Portability

You can access most of your personal information directly within the App's Settings. You may request a copy of your data by contacting us.

7.2 Correction

You can update your preferences and notification settings at any time through the App's Settings menu.

7.3 Deletion

You can request deletion of your account and associated personal data by contacting us at privacy@trendsweep.com. Upon request, we will delete your personal information within 30 days, except where retention is required by law.

7.4 Notification Preferences

You can control push notifications through:

• The Notifications section in the App's Settings
• Your device's system notification settings

8. Children's Privacy

Our Service is not intended for children under 13 years of age (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@trendsweep.com. If we discover that we have collected personal information from a child, we will promptly delete it from our systems.

9. International Data Transfers

If you are accessing the Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate. By using the Service, you consent to the transfer of your information to these countries, which may have different data protection laws than your country of residence. We take steps to ensure your data receives an adequate level of protection.

10. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about the categories and specific pieces of personal information we have collected
• Right to Delete: Request deletion of your personal information
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
• Right to Opt-Out: We do not sell personal information, so this right is not applicable

To exercise these rights, please contact us at privacy@trendsweep.com.

11. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):

• Legal Basis: We process your data based on consent, contract performance, and legitimate interests
• Right to Object: Object to processing based on legitimate interests
• Right to Restrict: Request restriction of processing in certain circumstances
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: File a complaint with your local data protection authority

12. Third-Party Links

Our Service may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party services you access through our Service.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy in the App and updating the "Last updated" date. For significant changes, we may also send you a push notification or email. We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

We will respond to your inquiry within 30 days.